We are a consulting agency dedicated to cultural narratives for brands.

A lawyer by training, Guillaume Leingre is an artist and art historian specialised in the 20th century. He has produced several radio programs for France Culture, lived in Kyoto as a resident at Villa Kujoyama, and received a grant from the Getty Research Institute, Los Angeles, to work on a book on artistic communities (Ed. Allia, 2024). He curated an exhibition of the artist and environmental activist Gustav Metzger at Galerie Michèle Didier (2019). He was a professor of art history and head of cultural partnerships at Institut Français de la Mode between 2019 and 2022. He is currently working towards a doctorate in art history on Kiki Kogelnik.

After studying interior design at École Boulle, Baron Osuna completed his training in artistic direction at Duperré, and in fashion management at Institut Français de la Mode. Initially a creative consultant for Louis Vuitton, Céline, Hermès, L’Oréal and the Center Pompidou, he shifted his focus further towards contemporary art and founded Super Window Project in Kyoto. This platform produced works and exhibitions in Japan and Europe. He moved to London in 2015 and joined Mulberry as Brand & Image Director to redefine its overall aesthetic, develop its digital communication and strengthen its strategy in the field of sustainable development.

We

• empower brands helping them take on contemporary issues
• create forward-looking narratives and ad hoc approaches
• feed the art direction with historical depth
• source and highlight the brand heritage
• foster creative decisions through hivemind
• scout emblematic talents skilled in different practices
• connect brands with artists and cultural agents
• enrich the brand experience through collective events

For

Brands in the fashion, interior design, beauty, food & lifestyle industries in search of cultural anchorage.